Project Creative Brief

PROJECT CREATIVE BRIEF

THE BUILDING BLOCKS OF A VIDEO SHOOT

Ideas

Words

Locations

People

Actions

Schedule

YOUR BUSINESS NAME: *

WHAT WOULD YOU LIKE TO SHARE ABOUT YOUR BUSINESS IN YOUR VIDEO?

WHO IS THE TARGET AUDIENCE FOR THIS VIDEO?

Who are you hoping to reach? What demographic, age groups, interests, urban, rural – be as specific as you like.

WHERE WOULD YOU LIKE THIS VIDEO TO LIVE?

Could be a website, a social media platform, for broadcast, or live event etc.

AFTER PEOPLE WATCH THIS VIDEO, WHAT WOULD YOU LIKE THEM TO THINK or FEEL?

What new insights about your business or emotional responses would you like to invoke?

WHAT IS THE SINGLE MOST IMPORTANT IDEA TO BE COMMUNICATED?

IS THERE A SET BUDGET FOR THIS PROJECT?

WHAT ARE THE DELIVERABLES?

How many videos are you wanting? How long are you hoping they are?

PRODUCTION LOCATIONS?

Where are some key spots we should shoot? Please list all that apply.

KEY DATES?

Any important shoot dates, editing deadlines, etc.?

KEY PEOPLE?

Who can we show in the video? What are their roles?

ANYTHING ELSE YOU’D LIKE TO MENTION WE HAVEN’T ALREADY COVERED?